by Kenny Lee Historical archive · 2019-03-03. Prepared retrospectively on 3 October 2026. Date basis: Original dated release/report. Historical prices are not current quotations.
The original sales report
EdgeProp reported 54 homes sold from an initial release of 200 at The Florence Residences. The Hougang Avenue 2 project had 1,410 homes, and the reported average selling price was S$1,450 psf.
Two useful measures
The opening sales represented 27% of the released stock and approximately 3.8% of the whole development. These figures describe different stages of the sales programme. A large project’s first release should be compared with other launches using both the offered stock and the total stock.
The count in this original report should not be relabelled as a present-day percentage. Later sales could materially change the development’s position. The archive preserves the opening snapshot without asserting current developer availability or an unverified sold-out date.
Using the historical average
An illustrative 1,000 sq ft home at S$1,450 psf implies S$1.45 million. The calculation gives a sense of scale; it is not a confirmed unit quotation. A real home requires the actual area, floor, layout and transaction price.
For a current comparison, examine the apartment and use matched recent transactions. Larger developments may contain homes with materially different positions relative to pools, circulation and surrounding uses. A development-wide average cannot establish the value of a particular stack. Rental analysis should likewise use comparable achieved leases and account for furnishing, maintenance and vacancy.